When you’re running a small business, time is your most precious resource. I hear it all the time: “Michael, I just don’t have hours to sit in Google Ads adjusting bids and tweaking campaigns.” And frankly, you shouldn’t have to. That’s where AI for Google Ads steps in—taking a job that used to demand daily attention and turning it into something smarter, faster, and far more efficient. What Is AI for Google Ads, Exactly? In a nutshell, AI for Google Ads refers to Google’s machine learning capabilities that automate campaign optimisation. From bidding to...

When I first started consulting small businesses on their marketing, one thing was painfully clear: the gap between big brands and SMEs wasn’t just about budgets. It was about tools, time, and technical know-how. But here’s the good news: AI is rapidly closing that gap. AI marketing for small business isn’t a futuristic concept anymore. It’s here, it’s practical, and it’s making a real difference. The Rise of AI: Not Just for the Big Guys Let’s be honest—in the past, artificial intelligence sounded like something reserved for Silicon Valley giants. But now, whether you run a...