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Google Ads & Lead Generation

and what the benefits of Digital Advertising for business

What is Digital Advertising?

Digital advertising is marketing to a target audience through digital platforms, including social media, email, search engines, mobile apps, affiliate programs, and websites. One of the main benefits of digital advertising is an advertiser can track in real-time the success of the campaign. The goal of digital advertising is to inorganically advertise where consumers are and to customise ads to the target audience’s preferences.

I offer a full digital marketing service, I am an Digital Advertising expert who can give your business a competitive advantage through Digital advertising.

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Benefits of Digital Advertising to your business

  • Digital Advertising – is cost-effective, especially when you compare it with traditional advertising such as TV ads, billboards, radio ads, print ads

  • Digital Advertising – offers the advantage of being highly targetable and fast to plan
  • Digital Advertising – is measurable in all the important aspects of your campaign
  • Digital Advertising – is easy to keep track, it follows that it is also easy to update

There are multiple different formats of digital advertising, such as:

Search engine marketing: These pop up in search results as a small “ad” icon and are the most recognised digital ads. The two most common forms of payment for these ads are pay per click or cost per mile (1,000 impressions), which is payment based on the impressions the ad receives.

Display ads: These are text and images designed in the form of banner ads, pop-up ads, and video ads. Display ads appear on third-party sites. Social media ads: Ads that pop up as you scroll through a social media feed. Native advertising: Ads that don’t look like ads; it will say recommended for you and will match the content you have previously viewed. You’ll be redirected to the advertiser’s website once you click the native ad.

Remarketing: This form of digital advertising uses cookies, which follow users on the web and offer ads tailored to recently viewed sites, products, or services.

My service in detail

Paid Search Advertising

Increase sales or leads through agency-led paid media search campaigns and deliver ads to motivated users searching for your product or service

Paid Social Advertising

Intelligently target your preferred audience across social platforms like Facebook, Instagram and LinkedIn for more impactful paid social conversions

Shopping & Marketplaces

Reach users right at the point of conversion on platforms like Amazon, eBay and Google Shopping, and increase your sales and ROI

Campaign Optimisation

Maximise the results of your campaigns with ongoing performance optimisation across your paid media accounts

Remarketing

Recapture existing site visitors and customers as they browse 3rd party websites and paid media platforms such as YouTube or Facebook

Local & international

Reach potential customers in new and existing markets through paid media initiatives, whether your customer base is local, national or international

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