Busy doesn’t equal effective. If you’re juggling ads, social posts and email blasts without a joined‑up plan, you’re likely leaking budget, chasing vanity metrics and struggling to prove impact. What you need is a strategy that ties commercial goals to the right audiences, messages, channels and numbers. This guide gives you a process to build a marketing strategy that fits your business. You’ll set goals, choose where to play and how to win, then translate that into tactics, budgets and KPIs you can track. It stays practical and evidence‑based, with templates, examples and sensible use of...