10 Best PPC Advertising Agency UK: Costs & Reviews (2025)

Picking a PPC advertising agency shouldn’t feel like rolling the dice. Yet with endless “award‑winning” claims, opaque pricing, and reports full of vanity metrics, it’s easy to burn budget without seeing the leads or sales you were promised. Whether you’re an eCommerce brand chasing profitable ROAS, a B2B firm needing qualified enquiries, or a local business trying to stop wasted spend, the real challenge is finding a partner who can set up tracking correctly, optimise efficiently, and be accountable for results.

This guide gives you a clear, shortlist‑worthy view of the 10 best PPC agencies in the UK for 2025. For each, you’ll get an at‑a‑glance breakdown of services and strengths, who they’re best for, pricing and minimums, plus reviews and ratings—so you can compare like‑for‑like without the sales spin. Expect practical notes on platforms (Google, Microsoft, Shopping, YouTube, Paid Social), CRO support, reporting, and how they handle budgets. Ready to cut through the noise and find a PPC partner that fits your goals and spend? Let’s get into the list.

1. MR-Marketing

MR‑Marketing is a PPC advertising agency alternative led by Chartered marketer Michael Rushby, bringing 35+ years’ experience to SMB growth. As an independent consultancy, it blends PPC with strategy, SEO, CRO, content, and web design—so tracking, landing pages, and creative aren’t left to chance. The differentiator is pragmatic AI use to optimise ad spend, personalise journeys, and surface real‑time insights that cut waste and lift ROI.

Services and strengths

MR‑Marketing treats paid media as part of a performance system, not a silo. Expect meticulous setup, measurement first, and continuous optimisation tied to commercial goals rather than vanity metrics.

• Full‑funnel PPC management: Google Ads and paid social aligned to revenue goals.
• CRO baked in: Landing page and onsite optimisation to convert more of every click.
• Search + PPC synergy: SEO insights feed keyword targeting and Quality Score gains.
• Measurement and attribution: Clear goals, clean tracking, and actionable reporting.
• AI advantage: Smarter bidding insights, creative iteration, and audience refinement.
• Content and creative support: Ad copy, visuals, and video coordinated with campaigns.
• Site performance and maintenance: Fast, reliable pages that protect Quality Scores.

Who it’s best for

Owner‑led and SMB teams that want accountable PPC without big‑agency overheads, and need a hands‑on partner to fix tracking, improve conversion, and scale profitably.

• SMBs in South West England (and UK‑wide) seeking growth clarity
• eCommerce and lead‑gen brands needing ROI‑first campaigns
• Firms with underperforming accounts and wasted spend
• Businesses wanting one partner across PPC, CRO, and website

Pricing and minimums

Engagements are tailored to scope, channels, and targets. Work typically starts with strategy and measurement alignment, then controlled testing before scaling. No one‑size packages—expect transparent scoping, clear deliverables, and ROI objectives to match your budget. Request a proposal for precise costs.

Reviews and ratings

As a chartered, independent consultancy, credibility rests on measurable outcomes, transparency, and senior attention on every account. Prospective clients can request references and example reports; expect plain‑English insights, goal‑level tracking, and a clear line from spend to results.

2. Circus PPC

Circus PPC is an award‑winning PPC advertising agency and Google Premier Partner that specialises in retail and eCommerce. Their proposition is straightforward: drive profitable growth while cutting wasted ad spend. If you’re selling online and need a partner steeped in commerce‑focused paid media, Circus PPC is designed for that brief.

Services and strengths

Circus PPC positions itself as a specialist rather than a generalist, with processes tailored to retailers and brands that live and die by ROAS and margin.

• Retail & eCommerce focus: Campaigns tailored to online sellers.
• Google Premier Partner: Verified expertise and platform accreditation.
• Waste reduction: Emphasis on tightening targeting and budget efficiency.
• Growth mindset: Scalable structures aligned to commercial outcomes.
• Transparent performance: Clear goal tracking tied to revenue metrics.

Who it’s best for

Brands that want a PPC partner built around retail realities—promotions, product ranges, and revenue targets—rather than a broad, one‑size‑fits‑all approach.

• eCommerce businesses seeking profitable scale
• Retailers needing accountable, channel‑specific PPC
• Teams looking to cut wasted spend and improve ROAS
• Marketing leads who value platform accreditation and focus

Pricing and minimums

Pricing isn’t publicly listed. Expect scope‑based proposals aligned to catalogue complexity, markets, and growth targets. As with most specialist PPC agencies, budgets and fees are tailored—request a detailed plan to benchmark costs against expected outcomes.

Reviews and ratings

Circus PPC highlights award recognition and Google Premier Partner status, which signals certified expertise and performance standards. Prospective clients should ask for recent retail case studies, references, and sample reports to validate results against their own targets and margins.

3. Found

Found is a London PPC advertising agency with a growth-first approach. Their proposition centres on orchestrating campaigns across the major ad engines, using a broad toolkit to plan, build, and refine activity on Google, Microsoft, and beyond. If you want disciplined setup and multi‑platform control under one roof, Found positions itself to architect sustainable performance rather than short‑term spikes.

Services and strengths

Found emphasises structured planning and meticulous campaign curation, pairing tooling with hands‑on optimisation. Expect clarity on goals, testing plans, and how budget will be deployed across engines to move commercial metrics, not just clicks.

• Cross‑engine PPC: Integrated management across Google Ads and Microsoft Advertising.
• Rigorous account builds: Clean structures, query control, and purposeful segmentation.
• Budget and bid stewardship: Tight governance to protect efficiency while scaling.
• Continuous testing: Iterative experiments to improve CTR, CPA, and conversion rate.
• Transparent reporting: Performance narratives tied to growth and revenue indicators.

Who it’s best for

Brands that need a London partner to run multi‑engine PPC with firm governance and a clear optimisation cadence. Ideal for teams that want specialist attention on paid search while keeping strategy growth‑aligned and measurable.

• In‑house teams seeking structured external PPC leadership
• Companies scaling across Google and Microsoft with one owner
• Marketers who value disciplined testing and reporting

Pricing and minimums

Found does not publish a rate card. Expect scope‑based proposals reflecting markets, account complexity, and growth targets. Budgets and fees are typically aligned to objectives and channel mix—request a tailored plan to benchmark expected outcomes.

Reviews and ratings

Independent ratings vary by source; the sensible next step is to ask for recent case studies, references, and sample reports. Validate how they measure success, how often they optimise, and how results map to your targets (e.g., CPA, ROAS, qualified leads) before you commit.

4. Impression

Impression is a results‑focused PPC advertising agency with strong eCommerce credentials and offices in London and Nottingham. Positioned as an award‑winning team, they’re known for using paid search to put products in front of people with high purchase intent, then scaling efficiently. Their client list spans brands like Experian, Gazebo Shop, Rise Art, and Gill, signalling experience across different online retail categories.

Services and strengths

Impression brings disciplined PPC execution to growth‑minded brands, with a clear emphasis on revenue impact over surface‑level metrics.

• eCommerce PPC expertise: Campaigns designed to reach purchase‑ready audiences and drive ROAS.
• Paid search leadership: Structured builds and optimisation for control and scale on Google Ads.
• Shopping and product focus: Strong alignment to catalogues, offers, and sales objectives.
• Test‑and‑learn approach: Iterative improvements to tighten efficiency as budgets increase.
• Award‑winning track record: Recognised for quality and performance in pay‑per‑click.

Who it’s best for

If you’re an online retailer or brand that lives by sales and margin, Impression’s focus on eCommerce PPC makes them a strong contender.

• eCommerce brands aiming to scale profitably
• Retailers needing accountable Shopping and search management
• Marketing teams wanting structured PPC with clear commercial goals
• Businesses seeking a UK partner with enterprise‑level references

Pricing and minimums

Pricing isn’t publicly listed. Expect a scoped proposal tailored to product range, market coverage, and growth targets. Budgets and fees are aligned to objectives—request a plan to benchmark expected outcomes against your investment.

Reviews and ratings

Impression markets itself as award‑winning and results‑driven, with recognisable client names. As with any shortlist pick, ask for recent eCommerce case studies, references, and example reports to verify performance against your target KPIs (ROAS, CPA, revenue) and decision cadence before you commit.

5. SEO Works

SEO Works is more than its name suggests. Alongside its well-known SEO offering, it runs a dedicated, award‑winning PPC advertising agency function that has delivered pay‑per‑click services for over a decade. With UK offices including London, Sheffield, Leeds, Manchester, and Birmingham, the team combines thorough pre‑campaign research with full‑funnel management, serving a diverse B2B and B2C client base across healthcare, law, financial services, manufacturing, and automotive.

Services and strengths

SEO Works approaches PPC with upfront discovery and channel analysis, then builds and optimises campaigns against commercial goals rather than surface‑level metrics. Expect UK‑based management, clear scoping, and a focus on efficiency and growth.

• Dedicated PPC team: Complete pay‑per‑click management, from audit to optimisation.
• Research‑led planning: Pre‑campaign analysis to identify the most effective channels.
• Data and measurement: Transparent reporting tied to outcomes, not just clicks.
• Sector breadth: Proven experience across healthcare, legal, finance, manufacturing, and automotive.
• UK coverage: Multiple offices for accessible communication and regional insight.

Who it’s best for

Brands that want a seasoned UK partner to take ownership of paid search with disciplined planning and accountable reporting. Particularly strong for organisations that value methodical execution and industry familiarity.

• SMBs and mid‑market firms needing reliable PPC leadership
• B2B teams seeking qualified leads and clearer attribution
• Companies in healthcare, legal, finance, manufacturing, or automotive
• Marketing leads wanting a research‑first, results‑oriented approach

Pricing and minimums

Rates aren’t publicly listed. Expect a scoped proposal tailored to account complexity, markets, and growth targets. The typical engagement starts with discovery and an audit, followed by structured testing and ongoing optimisation. Budgets and fees are aligned to objectives—request a custom quote to benchmark expected outcomes.

Reviews and ratings

Positioned as an award‑winning, UK‑based PPC provider with 10+ years delivering campaigns, SEO Works encourages a results‑first narrative. When shortlisting, ask for recent case studies in your sector, references, and sample reports to validate how they track goals (e.g., CPA, ROAS, qualified leads) and communicate progress against targets.

6. The Good Marketer

The Good Marketer positions itself as a leading PPC advertising agency in London, with a clear promise: cut wasted ad spend and reach high‑intent audiences through Google advertising. If your priority is cleaner targeting and tighter budget control on Google Ads, they’re built for that mission.

Services and strengths

Their proposition focuses on efficiency and intent—engineering PPC to minimise waste while putting ads in front of people ready to act. Expect a Google‑first approach that prioritises relevance, structure, and continuous refinement against commercial goals.

• Google Ads expertise: Management centred on Google’s ecosystem to drive measurable outcomes.
• Waste reduction: Targeting and negative controls designed to stop budget leakage.
• High‑intent audiences: Keyword strategy and formats geared to capture ready‑to‑buy searches.
• Structured optimisation: Ongoing testing to improve CTR, CPA, and conversion rates.
• London‑based team: Local partner access with clear focus on UK advertisers.

Who it’s best for

Choose The Good Marketer if you want a PPC advertising agency that prioritises efficiency on Google Ads and is geared to capture demand already in market.

• UK brands seeking a London PPC partner
• eCommerce and lead‑gen teams chasing high‑intent traffic
• Marketers aiming to reduce wasted spend and improve CPA/ROAS

Pricing and minimums

Pricing isn’t publicly listed. Expect a scoped proposal based on account complexity, markets, and targets. Budgets and fees are typically aligned to objectives and channel mix—request a plan to benchmark expected outcomes against your investment.

Reviews and ratings

Positioned as an established PPC agency in London, their message leans on waste reduction and intent coverage. When shortlisting, ask for recent Google Ads case studies, references, and sample reports that prove efficiency gains (e.g., lower CPA, stronger ROAS) and the cadence of optimisation you can expect.

7. Launch (Launch Performance Agency)

Launch is an award‑winning PPC advertising agency with CRO in its core offering. Crucially, they’re platform‑agnostic, meaning they won’t force your budget into a single channel. Instead, they work with you to determine which paid advertising platforms best suit your goals, then structure campaigns and conversion paths to turn clicks into measurable revenue.

Services and strengths

Launch focuses on selecting the right mix of channels and pairing that with robust CRO so your ad spend works harder from first impression to conversion.

• Platform‑agnostic planning: Channel selection based on objectives, not bias.
• PPC + CRO pairing: Campaign builds supported by landing page testing to lift CVR.
• Structured optimisation: Ongoing experiments to improve CTR, CPA, and ROAS.
• Scalable frameworks: Account architectures designed to grow without losing efficiency.
• Transparent reporting: Clear metrics that map spend to commercial outcomes.

Who it’s best for

If you need a PPC partner to advise on channel fit first—and then optimise the full journey—Launch’s platform‑agnostic stance and CRO focus make sense.

• Brands unsure where to invest across paid channels
• eCommerce and lead‑gen teams needing conversion uplift, not just traffic
• Marketers seeking scalable structures and accountable reporting

Pricing and minimums

Pricing isn’t publicly listed. Expect a scoped proposal tailored to your channels, markets, and targets. Engagements typically start with discovery and strategy, then controlled testing before scale. Fees and media budgets are aligned to objectives—request a plan to benchmark costs and expected outcomes.

Reviews and ratings

Launch positions itself as award‑winning in PPC and CRO. When shortlisting, ask for recent case studies, references, and sample reports that demonstrate how their platform selection and CRO work improved CPA, ROAS, or lead quality against agreed targets.

8. The Social Shepherd

The Social Shepherd is an award‑winning, results‑driven PPC advertising agency with deep experience across Google Ads, Google Shopping, Display, Programmatic, YouTube Ads and Paid Social. As both a Google Premier Partner and Meta Partner, they get access to betas and insights that can accelerate performance. Notable results include scaling Passenger Clothing’s revenue 10x in two years, delivering more than 3x return for Uniqlo while doubling budgets, and helping Beebombs acquire 200,000+ customers with an 87% ROAS lift and millions of video views. With teams in the UK and US, they support brands looking to scale domestically and internationally.

Services and strengths

The Social Shepherd blends full‑funnel paid media strategy with rigorous optimisation, using partner‑level access to keep accounts ahead of the curve. Their focus is on building scalable structures that protect efficiency while budgets grow, with clear reporting against commercial outcomes.

• Cross‑channel PPC: Google Ads, Shopping, Display, YouTube, Programmatic and Paid Social.
• Full‑funnel strategy: From awareness to last‑click revenue, aligned to sales goals.
• Retail and eCommerce expertise: Proven at scaling revenue while improving ROAS.
• Premier/Partner status: Early feature access and platform support for smarter testing.
• Scalable account architecture: Built to grow without losing control or efficiency.
• Transparent performance reporting: Clear KPIs tied to revenue and margin.

Who it’s best for

If you’re an ambitious brand seeking multi‑channel scale with accountable reporting, The Social Shepherd is a strong shortlist pick—especially for product‑led businesses.

• eCommerce and DTC brands ready to scale
• Teams prioritising Shopping, YouTube and Paid Social alongside Search
• Marketers who want partner‑level platform access and disciplined optimisation

Pricing and minimums

They typically work with brands spending between £20k and £1,000,000+ per month. Fees are proposal‑based and aligned to scope, markets and growth targets; expect a tailored plan mapping budgets to forecast outcomes and a structured test‑and‑scale approach.

Reviews and ratings

Recognition includes multiple campaign awards (e.g., Best Integrated Paid Media Campaign, Best Direct Response Campaign, Best Use of Facebook & Instagram Ads) and agency accolades such as Best Large Social Media Agency in the UK (2023 & 2024) and UK Agency Awards 2025 honours. Request relevant case studies and sample reports to validate fit against your KPIs and decision cadence.

9. Hallam

Hallam is an eCommerce‑led PPC advertising agency known for customised bidding scripts and fluid Shopping structures designed to lift ROI and revenue. The team works closely with clients, using live data to steer decisions and adjustments rather than set‑and‑forget tactics. Based in Nottingham with ambitions beyond the UK, Hallam brings a disciplined, retail‑first lens to pay‑per‑click.

Services and strengths

Hallam approaches PPC like an engineered system: tight structures, responsive controls, and collaboration that ties actions to commercial outcomes. Expect a bias for Shopping sophistication and continuous optimisation that protects efficiency as you scale.

• Customised bidding scripts: Automation aligned to your goals and margins.
• Fluid Shopping structures: Setups that adapt to catalogue changes and demand.
• Data‑led optimisation: Decisions guided by performance, not opinion.
• Close collaboration: Clear comms, shared plans, and accountable delivery.
• ROI focus: Activity measured against revenue, ROAS, and CPA.

Who it’s best for

Hallam fits retailers that need Shopping depth and structured, data‑driven management to scale profitably. It suits teams who want an involved partner rather than a hands‑off vendor.

• eCommerce brands with growing or complex product ranges
• Retailers seeking stronger ROAS from Shopping and Search
• UK teams that value collaborative, test‑and‑learn execution

Pricing and minimums

Pricing isn’t publicly listed. Engagements are typically scoped to catalogue size, markets, and targets, starting with discovery and an agreed testing plan. Budgets and fees are aligned to objectives—request a tailored proposal to benchmark expected outcomes.

Reviews and ratings

Hallam positions itself on structured eCommerce PPC with script‑driven controls and adaptive Shopping setups. When shortlisting, ask for recent retail case studies, references, and sample reports. Validate how their approach improved ROAS or CPA, and the cadence at which they test, learn, and iterate against your commercial goals.

10. ExtraDigital

ExtraDigital is a UK PPC advertising agency with ISO‑certified processes and offices in Canterbury and London. Their PPC management centres on creating high‑converting campaigns, precise audience targeting, and cost‑efficient bidding to drive instant, quality traffic. Alongside general PPC, they offer fully managed Shopify PPC, with a services stack that covers audit through to ongoing optimisation. Notable client examples include Canterbury Food Bank, Bow Wow Meow, RealD, and Perforce Software.

Services and strengths

Expect a structured, eCommerce‑friendly approach: robust PPC foundations, a clear testing cadence, and a focus on efficiency that turns spend into measurable outcomes.

• ISO‑certified operations: Process discipline for consistent delivery and compliance.
• High‑converting PPC management: Campaign builds geared to quality traffic and outcomes.
• Precise targeting and bidding: Controls designed to minimise waste and protect CPA/ROAS.
• Shopify PPC specialists: Fully managed programmes tailored to online retailers.
• Shopify PPC workflow: Audit, keyword research, competitor research, ad testing, landing page optimisation, and campaign optimisation.

Who it’s best for

Choose ExtraDigital if you want a process‑driven partner with proven Shopify PPC capability, and you value efficiency as much as scale.

• Shopify and eCommerce brands seeking structured PPC management
• SMBs needing cost‑efficient lead gen or sales growth
• Charities and software firms wanting accountable, targeted campaigns

Pricing and minimums

Pricing isn’t publicly listed. Engagements are scoped to channel mix, catalogue complexity, and growth targets. Expect a proposal that begins with an audit and measurement alignment, then controlled testing before scaling—fees and media budgets aligned to clear ROI objectives.

Reviews and ratings

The signal here is process and specialism: ISO certification, Shopify PPC depth, and recognisable clients. When shortlisting, request recent case studies, references, and sample reports to verify improvements in CPA, ROAS, and conversion rate against your targets and timelines.

Choose the right PPC partner for your goals

Shortlists help, but the ‘best’ PPC partner is the one aligned to your commercial goals, budget boundaries, and decision cadence. Prioritise teams that set up tracking correctly, fix waste before scaling, and commit to CRO as much as traffic. Demand clarity on what will be tested, when, and how success will be judged. Above all, look for senior ownership and transparent reporting that maps spend to revenue, lead quality, and margin—so you’re never guessing where performance really comes from.

• Diagnostic first, then scale: Audit, fix, test, expand.
• Clear KPIs, not vanity: CPA, ROAS, lead quality, margin.
• CRO included: Landing pages and UX to lift conversion.
• Actionable reporting: Weekly insights, monthly strategy shifts.
• 90‑day plan: Defined experiments, budgets, and milestones.

Ready to cut wasted spend and grow profitably? Start a conversation with MR‑Marketing for a tailored, ROI‑first PPC plan.